Most site owners have discovered few people order after that first visit. How often has anyone ordered or even contacted you from your site? It takes a bit more "dating" to get past first base, so to speak.

Here's what researchers have learned about who's most likely to buy stuff on the Internet: People tend buy from non-brand names AFTER they subscribe to newsletters put out by those same web site owners. People don't tend to buy on those first dates when they first visit the site. It's those newsletters people sign up for - on the sites - that do it. Here's the story about the power of newsletters:

An "opt-in subscriber" is someone who ASKED to receive email information from someone else - someone running an online business or information service. For example, many of you receive a tip sheet from Kim Klaver. Or you might get "breaking news" emails from the New York Times or CNN. It's also called "permission based" marketing because the subscribers have given their permission for someone to send them messages.

Opt-in or permission marketing is the opposite of the outlawed and dreaded spam - where people are bombarded with messages they neither asked for nor want.

This is the kind of email marketing that's bringing in the steady incomes to those who have learned how to do it:

And the useful lists are growing fast...

Click here to get the straight scoop on all the features from system developer Dan Hollings...

People receiving the useful newsletters or tip sheets look forward to the latest information or tips from their favorite senders. Kim Klaver lusts after any email "issues" from Apple, or the daily "A.Word.A.Day" newsletter, while others can't wait for their favorite ideas or releases from South Park or their religious newsletters.

Those with good subscriber lists have them because they've become treasured over time as advisors who offer tips, information, short cuts, and they can recommend products or services, including their own. Once others see you know your stuff in an area they care about also, it's much easier for them to buy something you recommend. Have you found that for newsletter writers that you really like?

The trick is, how do you build up such a list? And manage it and keep it growing? A list that is YOURS, just like Kim Klaver has her list with tens of thousands of subscribers. (Kim's list has been almost 10 years in the making and continues to add members each day.)

And how do you email to them in one fell swoop, either once a month, 4 times a year, or even on a prescheduled basis, and be sure that it LOOKS GOOD on THEIR computer each time?

How do you email to just some of them, like just the females? Or just those in one part of the US? Or those 50+? Or, better yet, what if you want to peek and see who actually read your message and who didn't? You can. Hehe.

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